In our modern world, e-commerce has become an integral part of our daily lives, and e-commerce is the process of buying and selling products and services over the Internet, and includes a wide range of platforms and technologies that facilitate this process based on the use of digital technology to facilitate and facilitate the buying and selling processes, allowing individuals and companies Access the global market and interact with customers in an effective and direct manner.

Who Should Attend?

• New entrepreneurs who want to start an e-commerce project.
• Owners of small and medium enterprises.
• Digital marketers who want to understand how to use digital tools and e-marketing effectively.
• Developers and web designers who want to learn how to build and customize e-commerce websites and improve user experience and site security.
• Managers and employees in the e-commerce sector.
• Students and researchers who want to gain knowledge about e-commerce.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The basics of e-commerce and understanding the difference between it and traditional forms of commerce.
• The knowledge and skills necessary to create and manage a successful online store, including choosing the appropriate platform, website design, and content management.
• How to use digital marketing tools such as SEO, PPC, and social media marketing to increase brand awareness and improve product sales.
• Understand consumers’ online habits and behaviors and how they prefer and purchase products and services online.
• Use data analysis tools to understand website performance and identify opportunities to improve it.
• The latest developments and trends in the field of e-commerce such as social commerce and smart e-commerce.

• Introduction to e-commerce:
  • Definition of e-commerce and its importance.
  • Historical development of e-commerce.
  • The difference between e-commerce and traditional commerce.
• Types of e-commerce:
  • Business-to-business (B2B) e-commerce.
  • Business-to-consumer (B2C) e-commerce.
  • Consumer-to-consumer (C2C) e-commerce.
  • Social e-commerce.
  • E-commerce via smartphones (M-commerce).
• Website structure:
  • Website design.
  • User experience (UX) and interface design (UI).
  • Site security and data protection.
• Content and product management:
  • Database management for products.
  • Create and edit content.
  • Photographing products and preparing attractive descriptions.
• Digital marketing methods:
  • Search engine optimization (SEO).
  • Online advertising (PPC).
  • Social media marketing.
  • Email marketing.
  • Content marketing strategies.
• Operations and shipping management:
  • Manage orders and inventory.
  • Shipping and delivery options.
  • Customer service in e-commerce.
• Analysis and reports:
  • Use data analysis tools.
  • Providing reports and analyzing performance.