In the age of information and rapid technological innovations, Artificial Intelligence (AI) has become one of the most prominent drivers reshaping the digital marketing landscape. AI is no longer just a futuristic technology, but a vital tool that enhances the effectiveness of marketing strategies and opens up new horizons for innovative solutions. With the ability to analyze massive amounts of data quickly and accurately, AI can provide deep insights into customer behaviors and preferences, allowing companies to design more personalized and effective marketing campaigns. AI also contributes to automating many marketing processes, from campaign management to improving user experience, saving time and increasing efficiency.

Who Should Attend?

• Marketing Managers.
• Digital Marketing Specialists.
• Entrepreneurs and Small Business Owners.
• University Students and Graduates.
• AI Engineers and Software Developers.
• Marketing Consultants.
• Brand Managers.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Comprehensive introduction to artificial intelligence, including machine learning, natural language processing, and data analytics.
• Collect and analyze big data using AI tools to gain deep marketing insights.
• Use AI techniques to analyze customer behavior and predict market trends.
• Use AI to effectively personalize marketing campaigns based on customer data and preferences.
• Use AI to improve user experience by delivering personalized content and accurate recommendations.
• Use AI tools to automate marketing processes such as campaign management and advertising.
• How to measure the effectiveness of marketing campaigns using AI tools.
• Use AI techniques to analyze campaign results and provide recommendations for improvement.

• Introduction to Artificial Intelligence and Digital Marketing
  • Introduction to artificial intelligence, machine learning, natural language processing, and big data analysis.
  • The role of artificial intelligence in improving digital marketing strategies and enhancing campaign results.
• Collecting and analyzing data using artificial intelligence
  • Methods of collecting data from different sources such as websites, social media, and databases.
  • Using artificial intelligence tools to analyze and interpret data to gain marketing insights.
  • Using artificial intelligence techniques to discover patterns and trends in big data.
• Improving digital marketing strategies
  • Using artificial intelligence to personalize messages and offers based on customer data.
  • Using artificial intelligence to provide personalized experiences, such as personalized recommendations and enhanced user experience.
• Digital marketing automation
  • Using artificial intelligence to automate marketing processes such as sending promotional messages, managing campaigns, and improving targeting.
  • Designing and using chatbots to improve customer engagement and provide immediate support.
• Measuring and analyzing performance
  • Defining and measuring key performance indicators (KPIs) for marketing campaigns using artificial intelligence tools.
  • Using artificial intelligence techniques to analyze marketing campaign results and provide recommendations to improve performance.
• Dealing with challenges and ethics
  • Technical challenges that companies may face when applying AI in digital marketing.
  • Ethical issues related to the use of AI, such as privacy, bias, and ensuring responsible use.