In the rapidly changing world of marketing, AI has become one of the most important tools that is reshaping marketing strategies in unprecedented ways. With the increasing volume of data and the advancement of technology, AI presents tremendous opportunities to analyze data more accurately and understand consumer behavior more deeply. Modern technologies such as machine learning and big data analytics enable marketers to design personalized strategies that are in line with the interests and preferences of individuals, increasing the effectiveness of marketing campaigns and enhancing the customer experience.

Who Should Attend?

• Marketing Managers.
• Digital Marketing Specialists.
• Entrepreneurs and Small Business Owners.
• University Students and Graduates.
• AI Engineers and Software Developers.
• Marketing Consultants.
• Brand Managers.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The basic principles of artificial intelligence and its applications in marketing.
• Using artificial intelligence to analyze customer data and market trends.
• Using artificial intelligence to design personalized marketing campaigns that match customer interests and preferences.
• Improving customer experience by analyzing their data and providing relevant content.
• How to implement and measure AI-based marketing campaigns.
• Using artificial intelligence tools to evaluate the effectiveness of marketing campaigns and analyze their results.

• Introduction to Artificial Intelligence and Marketing
  • Introduction to artificial intelligence, machine learning, natural language processing, and data analytics.
  • How artificial intelligence is changing traditional marketing methods and enhancing their effectiveness.
• Data analysis using artificial intelligence
  • Collecting data from different sources and applying artificial intelligence techniques to analyze them.
  • Using artificial intelligence tools to extract patterns and trends from big data.
• Improving customer experience
  • Using artificial intelligence to deliver personalized content and marketing experiences tailored to each customer.
  • Using chatbots and analyzing customer sentiment to improve communication and service.
• Designing AI-based marketing strategies
  • Integrating artificial intelligence into digital marketing strategies such as paid advertising, email marketing, and search engine optimization (SEO).
  • Using artificial intelligence models to predict customer behavior and trends.
• Marketing automation
  • Marketing automation tools that rely on artificial intelligence and how to use them in marketing campaigns.
  • Managing and analyzing automated marketing campaigns using artificial intelligence.
• Measuring and analyzing performance
  • Defining and measuring key performance indicators for marketing campaigns.
  • Using artificial intelligence tools to analyze campaign results and improve performance.
• Dealing with challenges and ethics
  • Challenges that companies may face when using AI in marketing, such as privacy and bias issues.
  • Ethical issues related to the use of AI in marketing and ensuring responsible use.