The development and enhancement of the skills and capabilities of employees working in the field of public relations is very important, as it forms part of the procedures in force globally, including contemporary applications of rules and regulations adopted by international organizations, under the regulations of the Global Protocol, for communication between states, institutions and organizations at the international level.

Through this course, we will introduce the rules and practices of kindness, best practices for communicating with others, and good reception, as all of these related matters are a big part of who we are.

Protocol is one of the most recent terms in terms of language, but it is very old in terms of history, as the word protocol is an evolution of the word agreements and understanding and this is in the world of politics and at the international level, but within the field of business administration, the drafting of protocols is one of the very important and necessary skills for people who want to bear Administrative duties. Persons performing such functions must have linguistic abilities, intellect and managerial education. In-company protocols have a specific shape and form to be dealt with within large companies and taught in the largest academies and universities. 

Who should attend? 

• Managers and owners of companies and commercial, tourist and industrial establishments.
• Managers of key divisions within large companies.
• Managers of department heads' offices.
• Secretarial officials in companies and institutions.
• All employees of the business administration and secretarial departments.
• Administrative staff in the public relations sector.
• Protocol officers responsible for managing and organizing conferences.
• Personnel assigned to deal and interact with important and relevant persons.
• Officials in the diplomatic sector. 

How attendees will benefit? 

After completion of the course, delegates will understand: 

• Rules to follow when drafting formal protocols.
• Types of protocols and how to format each.
• The content that protocols must include.
• The role of business managers and secretaries in writing formal protocols.
• How to collect information, data, requests, and instructions, and formulate them into a formal protocol.
• Unified and comprehensive concepts of etiquette and international protocol.
• Concepts that define priorities between individuals.
• International Principles of Etiquette and Communication.
• The art of honour and body language etiquette in the official forums.
• Understand the universal principles of protocol, etiquette and professional code of conduct.
• Direct and manage personal dynamics in important meetings.
• Make a good impression and avoid misbehavior or embarrassing practices in important situations.
• Display appropriate international business etiquette in many contexts.
• Preparing and hosting VIP visits and official events.
• Respectfully interact with people from different cultures, countries and regions. 

• The concept of etiquette, its types, and its importance.
• Modern etiquette and etiquette.
• Secrets of the first impression.
• Skills and art of dealing with dignitaries and guests at various events.
• Effective communication skills for working protocols and protocols.
• Types of protocols and how to coordinate each of them.
• The content that must be included in the protocols.
• Speaking and listening etiquette, self-dealing skills, and different people’s styles.
• How to overcome communication obstacles and create effective communication appropriate to VIP ceremonies.
• Special protocol, protocol and etiquette skills in dealing with VIPs.
• Emotional intelligence for senior office managers.
• Identifying the diplomatic personality.
• Introduction etiquette, shaking hands, getting to know each other, and presenting an introduction card.
• Presentation skills in front of VIPs.
• The art of elegant behavior with VIPs.
• Official invitations.
• Methods and skills of discussion with dignitaries.
• Attributes of behavior and impression management with important figures.
• Charisma and important personality keys.
• Official meetings and visits and how to deal with them.
• How to collect information, data, requests and instructions and formulate them in a formal protocol.
• Unified and comprehensive concepts of international etiquette and protocol.
• Concepts that determine priorities among individuals.
• International principles of etiquette and communication.
• How to deal with difficult dignitaries “models, positions and solutions”.
• Social and official etiquette for VIPs.
• Etiquette skills and their impact on senior office management.
• Effective office management and protocol for dealing with VIP visitors.
• Greetings, introductions and handshakes with dignitaries.
• Etiquette rules for email and Internet use.
• Protocol for visiting dignitaries coming from abroad.
• Telephone communication and etiquette for dealing with VIPs.
• The higher-order thinking skills of the office manager and the art of managing offices for VIPs.
• The extent of compatibility of work ethics and protocols concepts.
• Etiquette of apologizing for mistakes to VIPs.
• The importance of interacting respectfully with people from different cultures, countries and regions.
• Etiquette of laughing and smiling.
• Practical models and case studies.