Public relations is the body that is responsible for linking institutions and the external public, by finding ways to create joint or dual communication between these parties. The public relations department is characterized by a set of characteristics that give it its own character, which is that it takes an administrative character as one of Administrative functions are responsible for conveying the organizations message to the external environment, and tries to build a network of good relationships with others in order to achieve the maximum possible benefit. Public relations are characterized by continuity and permanent work, and it takes on a training nature in order to prepare the masses and work to create links of cooperation among them, and tries To achieve the interests of all without discrimination and bias with complete objectivity. Public relations also occupies an important part in organizational structures. Public relations is based on planning as it is supervised by specialists in planning for all branches. It is based on ethical principles and constants, and through it it seeks to gain the trust of others.
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Knowledge and Benefits:
After completing the program, participants will be able to master the following:
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