This program will lay a solid framework and give practical guidelines on how to transform every member of the organisation into brand champions. It will also strengthen the organisational brand for enhanced business relationships with all relevant stakeholders. Key components of service quality and career development from a marketing and communications perspective will be emphasised and strategic guidelines to "go beyond what is expected" will be offered.
Who should attend?
Junior, Senior and middle managers, marketing and human resources managers, and employees in corporate, service and private or public industries.
How attendees will benefit?
After completion of the program, delegates will be able to:
• What is a brand?
• What is brand architecture?
• How to write a brand identity brief.
• The core elements of a brand identity.
• How to make the right choice of brand name.
• How a strapline can convey your proposition and clarify the brand personality.
• What qualities contribute to a powerful logo?
• How mascots use emotion to make the intangible brand tangible.
• How colour can influence consumer behaviour.
• How typography can convey the personality of the brand.
• How to implement a brand identity program.
• How to safeguard your investment.
• The role of communication to enhance the organization brand;
• Case studies of well-known organizations and successful people brands;
• Career and personal development in context of branding the organization;
• Strategy and action plans for the future.
Note / Price varies according to the selected city
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