The British Academy for Training and Development presents this training course in the (Development of Tourism Media) in order to improve the overall efficiency of Media functions for the development and promotion of Tourism, to all professionals wishing to develop their capabilities in Tourism Media. Tourism is a global phenomenon that has a great impact on many economic, social and cultural fields in almost each and every country. In recent times, Tourism has become an area for attracting investment and commercial business to the country. In the meanwhile Tourism Media plays an important role in activating tourist attraction factors and inviting tourist to visit the country.

Who Should Attend?

• Managers and employees of Tourism Establishments.
• Investors and entrepreneurs in Tourism Sector.
• Employees in the Media Sectors.
• Students of Media and Tourism Colleges.
• All interested individuals from all careers and categories.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The major role of the Media in Tourism Development.
• The role of Tourism Media in the overall economic advancement of the country.
• Methods of Tourism promotional campaigns of the major tourist attractions.
• Balancing between the areas of Tourism Media according to the local characteristics of the country.
• Methods to raise tourism efficiency and adaption to the requirements of the High Competitive International Market.
• Avoiding the negative effects of Adverse Tourism Media and methods to represent transparency in Media Promotion.
• Proper methods to launch Tourism Promotional Campaigns on the tourist attractions and local features of the country.
• Provide improvements in the strategic context of Tourism Products & Services through the Media.
• Creation and development of Attractive Tourism Image of the country, in order to increase the number of Tourist Groups.
• Showing the true compelling image of the local society of the country, and effective techniques to correct any possible misconceptions thereof.

• Introduction to tourism media
  • The concept of tourism.
  • Defining tourism media and its importance in promoting tourist destinations.
  • Types of tourism media.
  • The impact of the media on the tourism industry.
  • Technical methods and methods in tourism media jobs.
  • The dangers of tourism media and the problems resulting from it.
  • Analyze the role of communication and promotion in attracting tourists and enhancing the tourism identity of destinations.
  • The role of officials in tourism media.
• Tourism, knowledge and journalism
  • Travel history and journalism history.
  • Journalism, tourism and adventure.
  • Travel and Anthropology: An Introduction to the Anthropology of Travel.
  • Study of peoples and cultures.
  • Tourism geography for journalists, media professionals and marketing program developers.
  • Archaeological knowledge for journalists and marketing software developers.
• Tourism marketing strategies
  • The concept of tourism marketing and promotion.
  • Develop marketing and advertising strategies for tourist destinations.
  • Using social media and modern technologies to promote tourist destinations.
• Media persuasion strategies in tourism marketing
  • Marketing tourist destinations.
  • Identity and brand.
  • Strategies for mobilizing resources and achieving dissemination.
  • Communication methods in creating and developing tourist loyalty.
• Public relations management in tourism
  • Building effective relationships with tourism media and the press.
  • Managing media crises, controlling negativity and promoting positivity.
• Digital marketing and analytics
  • Digital marketing strategies to promote tourist destinations online.
  • Use analytics to measure and improve the performance of marketing campaigns.
• Cultural management and sustainability in tourism
  • Interaction with cultural and environmental heritage in tourism marketing.
  • Sustainability in tourism: promoting sustainable practices and educating visitors.
• Regulations and ethics in tourism media
  • Legal and ethical issues in promoting tourist destinations.
  • Commitment to standards of professional conduct and social responsibility for tourism institutions.
• Photography, image production and the tourist scene
  • Photography for tourism and travel.
  • Filming and producing videos for tourism and travel.
  • Photo journalistic story.